Sunday, November 27, 2011

Lady Gaga’s 2011 Thanksgiving Day


According to the Hollywood Reporter, Gaga’s special pulled in 5.5 million viewers with a 1.6 rating in the much-desired 18-49 demographic. The show boosted the network’s performance in the time slot by 23 percent from a year prior. Beyonce’s music special aired aired during the same frame last Turkey Day and didn’t fare as well, unfortunately. Gaga’s special brought the network its best Thanksgiving ratings since 2007, so it was indeed a victory.


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